Economics at your fingertips  

A Tale of Three Discourses: The Dominant, the Strategic and the Marginalized*

Loizos Heracleous

Journal of Management Studies, 2006, vol. 43, issue 5, 1059-1087

Abstract: abstract This study drew from a structurational view of discourse and employed a discourse analysis approach based on rhetoric and hermeneutics to analyse the organizational discourses operating in the UK operations of a global human resources consulting firm, People Associates. The aims were firstly to understand in what sense we can speak of ‘modes of discourse’ in organizational settings; secondly to explore the potential existence and nature of interrelations among different modes of discourse; and thirdly to explore the constructive potential of modes of discourse on their social and organizational contexts. The results suggest that modes of discourse can usefully be seen as rhetorical enthymemes constituted of relatively stable, normative structures and flexible, action‐oriented structures; that modes of discourse can interrelate through their deeper structural features, and can have mutually co‐optive or antagonistic relationships; and lastly that the constructive potential of discourse is based primarily on its deeper structures, and on the consonance of surface communicative actions with these structures. This research thus sheds light on fundamental definitional and substantive issues in organizational discourse; in particular offering a novel conceptualization of the nature of discourse, a further understanding of discursive interrelations, and finally one way to understand its constructive effects on social organizations.

Date: 2006
References: View complete reference list from CitEc
Citations: View citations in EconPapers (8) Track citations by RSS feed

Downloads: (external link)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.blackwell ... s.asp?ref=00022-2380

Access Statistics for this article

Journal of Management Studies is currently edited by Timothy Clark, Steven W. Floyd and Mike Wright

More articles in Journal of Management Studies from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().

Page updated 2019-08-08
Handle: RePEc:bla:jomstd:v:43:y:2006:i:5:p:1059-1087