The Effect of ‘Simplicity’ on the Strategy–Performance Relationship: A Note*
G. T. Lumpkin and
Gregory G. Dess
Journal of Management Studies, 2006, vol. 43, issue 7, 1583-1604
abstract The concept of ‘simplicity’ (Miller, 1993) in strategy making suggests a preoccupation with a single goal, strategic activity, or function. Prior research indicates that simplicity may, under certain conditions, benefit firm performance, but it may also limit an organization's perspective and blind it to the breadth and variety it needs to sustain its success. This field study investigates the role of simplicity as a moderator of strategy–performance relationships. Using moderated hierarchical regression analysis, simplicity was found to enhance performance among firms using cost leadership and focus strategies among a sample of 32 firms. The findings suggest that the strategy making styles and practices of strategic managers influence the character of the whole organization and often have an important impact on organizational outcomes.
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:bla:jomstd:v:43:y:2006:i:7:p:1583-1604
Ordering information: This journal article can be ordered from
http://www.blackwell ... s.asp?ref=00022-2380
Access Statistics for this article
Journal of Management Studies is currently edited by Timothy Clark, Steven W. Floyd and Mike Wright
More articles in Journal of Management Studies from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().