Panacea or Dangerous Practice: A Counterpoint to Hanisch's Argument for Prescriptive Theorizing

Samuel Horner, Joep Cornelissen and Mike Zundel

Journal of Management Studies, 2024, vol. 61, issue 4, 1717-1730

Abstract: In this paper we provide a counterpoint to the view that prescriptive theorizing reflects a viable means for enhancing the practical impact of management theorizing towards addressing some of the most pressing societal concerns and grand challenges of our times. To do so, we first contextualize the roots of prescriptive theorizing in management research, arguing that the approach developed by Hanisch is reflective of the wider ‘positive’ prescriptive turn in social science theorizing. Second, we problematize the presumptive basis upon which much prescriptive theorizing as well as related ideas around utopian thinking are based. In doing so, our broader aim is to draw attention to the bases upon which prescriptive claims are made and we specifically highlight the dangers of implementing decontextualized, overly simple and stylized prescriptions in the face of complex grand challenges. In contrast to prescriptive theorizing, we propose that the practical impact of management theory may rather be enhanced through a tempering of instrumental rationality with a deep(er) concern for phenomena and experience. We conclude the paper by offering a number of ways in which this can be done.

Date: 2024
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