 Bayesian Estimation of Willingness‐to‐pay Where Respondents Mis‐report Their Preferences*Kelvin Balcombe, Alastair Bailey, A. Chalak and Iain Fraser Oxford Bulletin of Economics and Statistics, 2007, vol. 69, issue 3, 413-438 Abstract: We introduce a modified conditional logit model that takes account of uncertainty associated with mis‐reporting in revealed preference experiments estimating willingness‐to‐pay (WTP). Like Hausman et al. [Journal of Econometrics (1988) Vol. 87, pp. 239–269], our model captures the extent and direction of uncertainty by respondents. Using a Bayesian methodology, we apply our model to a choice modelling (CM) data set examining UK consumer preferences for non‐pesticide food. We compare the results of our model with the Hausman model. WTP estimates are produced for different groups of consumers and we find that modified estimates of WTP, that take account of mis‐reporting, are substantially revised downwards. We find a significant proportion of respondents mis‐reporting in favour of the non‐pesticide option. Finally, with this data set, Bayes factors suggest that our model is preferred to the Hausman model. Date: 2007 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:obuest:v:69:y:2007:i:3:p:413-438 Ordering information: This journal article can be ordered from Access Statistics for this article Oxford Bulletin of Economics and Statistics is currently edited by Christopher Adam, Anindya Banerjee, Christopher Bowdler, David Hendry, Adriaan Kalwij, John Knight and Jonathan Temple More articles in Oxford Bulletin of Economics and Statistics from Department of Economics, University of Oxford Contact information at EDIRC. |
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