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Satellite Television and the Demand for Football: A Whole New Ball Game?

Mark Baimbridge (), Samuel Cameron () and Peter Dawson ()

Scottish Journal of Political Economy, 1996, vol. 43, issue 3, 317-33

Abstract: A recent development in the U.K. television industry has been the emergence of satellite coverage of sporting events. This paper examines the relationship between broadcasting and football, culminating in the 1992 joint BBC and BSkyB contract to televise the English Premier League. A demand function is estimated which extends the familiar model of attendance to incorporate television together with quadratic functions. The authors find that, although live transmission reduces attendance, the net financial consequences are positive for Premier League teams. Moreover, significant estimators are found for the quadratic functions of price, earnings, distance, seasonal trend, and length of Premier League status. Copyright 1996 by Scottish Economic Society.

Date: 1996
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Scottish Journal of Political Economy is currently edited by Tim Barmby, Andrew Hughes-Hallett and Campbell Leith

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