Voter experience and ballot language framing effects: Evidence from a survey experiment

Ted D. Rossier

Social Science Quarterly, 2021, vol. 102, issue 6, 2955-2971

Abstract: Objective Discover the extent to which habitual voting may alter the effects of framing in the language of ballot measures. Methods Online survey was conducted using Amazon Mechanical Turk crowd labor service. Participants were presented with two ballot questions with two separate sets of language, randomized so that each participant had an equal chance of seeing either version. Logistic regression was used to analyze responses. Results Support for one measure was drastically reduced with the change in question framing; for the other, the results were inconclusive. None of the models exhibited any evidence that habitual voting mitigated framing effects. Conclusion Experienced voters are no more immune to framing effects than inexperienced voters.

Date: 2021
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