Nobody does it better: Identity, ideology, and the future of James Bond

Tyler Johnson and Lisa Funnell

Social Science Quarterly, 2022, vol. 103, issue 2, 245-258

Abstract: Objective We explore the possibility that ideology structures attitudes toward casting choices swapping the race, gender, or sexual orientation of existing characters within popular entertainment franchises. Methods We conduct an original survey to gauge reactions to potential swaps within the James Bond film franchise. Results American conservatives are significantly less interested in future Bond films should the main character be played by a black man, a black woman, a white woman, or someone who is gay or a lesbian. This relationship does not hold should the role go to someone under 25 or American. Conclusion Ideology structures attitudes toward the world of popular culture in addition to and in similar ways to the world of politics.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/ssqu.13139

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:socsci:v:103:y:2022:i:2:p:245-258

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0038-4941

Access Statistics for this article

Social Science Quarterly is currently edited by Robert L. Lineberry

More articles in Social Science Quarterly from Southwestern Social Science Association
Bibliographic data for series maintained by Wiley Content Delivery ().