Partisan media exposure, polarization, and candidate evaluations in the 2016 general election

David S. Morris and Jonathan S. Morris

Social Science Quarterly, 2022, vol. 103, issue 5, 1101-1112

Abstract: Objective This study aims to examine the influence of Republican and Democratic partisan television news on attitudes toward candidates for president immediately following the 2016 general election. Method Using two waves of the 2016 American National Election Study, we examine feelings toward Donald Trump and Hillary Clinton before and after the election. Results Exposure to Republican partisan media did have a significant negative effect on feelings toward Hillary Clinton, even when controlling for party identification, ideology, and feelings toward Clinton before the election. Consumption of Democratic partisan television, however, had no influence on feelings toward Donald Trump. Conclusion Further fragmentation and the expansion of partisan media has—and will continue to—benefit Republicans over Democrats.

Date: 2022
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