The Myth of “Security Moms” and “NASCAR Dads”: Parenthood, Political Stereotypes, and the 2004 Election*

Laurel Elder and Steven Greene

Social Science Quarterly, 2007, vol. 88, issue 1, 1-19

Abstract: Objective. The objective of this article is to explore the impact of being a parent on political views and to test the accuracy of the “Security Mom” and “NASCAR Dad” labels that were pervasively applied in the context of the 2004 presidential election. Methods. The methods we employed consist of using data primarily from the 2004 National Election Study to determine whether parents differ from nonparents in terms of their political attitudes on a wide range of issues. We argue that parenthood affects women and men differently, so we analyze the sexes separately. Results. Mothers have important political distinctions from women without children, mostly in the case of social welfare issues. They do not, however, appear to be “Security Moms” in the post‐9/11 world. As for fathers, for the most part it makes little sense to talk about dads as a distinct voting bloc, as in very few cases do their political attitudes differ from men without children. Conclusions. The media's use of the labels “NASCAR Dad” and Security Mom” promoted an inaccurate understanding of the political preferences of parents. Beyond debunking these media myths, our results provide one of the first comprehensive looks at the impact of parenthood on political attitudes, an overlooked area in the adult socialization literature.

Date: 2007
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