Hispanics’ Behavioral Intentions Toward Energy Conservation: The Role of Sociodemographic, Informational, and Attitudinal Variables

Bruno Takahashi, Ran Duan and Anthony Van Witsen

Social Science Quarterly, 2018, vol. 99, issue 1, 341-361

Abstract: Objectives This study is aimed at examining energy‐related behavioral intention among Hispanics in the United States. It examines the role of nationality and geographic location, as well as informational and attitudinal factors. Method The study used survey data from the University of Texas at Austin Energy Poll. Data were analyzed using ANOVA and regressions analysis. Results Results show that Hispanics overall in the West had higher levels of intention to save energy than those in any other region, while there is no clear pattern indicating that intentions to save energy were linked to Hispanics' ethnic groups. Besides information dissemination and various measures of environmental concern, belief and interest were strongly related to energy‐related behavioral intentions. Conclusions Findings contribute to the understanding of Hispanics’ energy behaviors, concluding that environmentalism and information dissemination are important predictors of behavioral intention within the Hispanic population.

Date: 2018
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