Internationaal Marktonderzoek*

H. Emanuel

Statistica Neerlandica, 1964, vol. 18, issue 2, 201-211

Abstract: In this article the autor considers the problem specific to international market research ‐ defined as any project of market research which entails subprojects in different countries that have to produce results in a certain harmony ‐ mainly as that of coordination. He restricts himself to primary research, especially based on interviewing. To serve the purpose of harmony design and execution of national sub‐projects of research must differ because of two sets of factors which are described in some detail: a. national socio‐cultural infrastructures are different b. researchers and collaborators act from a different mental pattern in different countries. The type of coördination which is needed is exemplified from experiences obtained with research in the Netherlands and Belgium. The following aspects of survey‐research are discussed in this respect: the interviewer (supply, selection, training, control), the questionnaire, sampling, the researcher and his surroundings.

Date: 1964
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