Visionary leadership and strategic management

Frances Westley and Henry Mintzberg

Strategic Management Journal, 1989, vol. 10, issue S1, 17-32

Abstract: This paper describes the concept of visionary leadership in a new way, more suitable for strategic management. First, drawing on an account of theatre, it presents a model of visionary leadership as drama, an interaction of repetition, representation, and assistance. Second, considering the experiences of a number of visionary leaders, in terms of style, process, content, and context, the paper describes various types of visionary leadership—the creator, the proselytizer, the idealist, the bricoleur, and the diviner.

Date: 1989
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