An empirical investigation of strategic investment decision models

Barbara W. Keats

Strategic Management Journal, 1991, vol. 12, issue 3, 243-250

Abstract: Numerous authors have argued for the need to study the process of strategic decision making. In the present study a judgement capturing methodology is employed, to identify the specific structures of decision models and simplification heuristics in a series of strategic investment decisions. Implications of the results and suggestions for future research are discussed.

Date: 1991
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