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Capital market evaluation of M‐form implementation and diversification strategy

Robert E. Hoskisson, Jeffrey S. Harrison and David A. Dubofsky

Strategic Management Journal, 1991, vol. 12, issue 4, 271-279

Abstract: Firm announcements of adoption of the multidivisional (M‐form) structure are evaluated using stock market data and event methodology. Results indicate that investors positively value M‐form adoption. Furthermore, some support is found for the hypothesis that firm diversification strategy (related versus unrelated) is contingently related to investors' valuation of M‐form implementation.

Date: 1991
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