The rise and fall of a market leader: Frozen foods in the U.K

Oliver Heil, Paul Geroski and Tassos Vlassopoulos

Strategic Management Journal, 1991, vol. 12, issue 6, 467-478

Abstract: This paper explores the nature of competitive assets that are based on control of part of a market's infrastructure using a case study of the U.K. frozen food market. Following an argument due to Stigler, the thesis of the paper is that such assets are inherently transitory, and that positions of market leadership based on them tend to erode. This argument is consistent with the experiences of Birds Eye during the post‐War period.

Date: 1991
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