Research notes and communications co‐ordinating mechanisms, consensus between marketing and manufacturing groups, and marketplace performance

Caron H. St. John and Leslie W. Rue

Strategic Management Journal, 1991, vol. 12, issue 7, 549-555

Abstract: This exploratory study investigated the relationship among use of various co‐ordinating mechanisms, degree of consensus between marketing and manufacturing groups, and marketplace performance reputation. Consensus between marketing and manufacturing groups on key competitive strengths, company goals, and implementation actions was measured in 15 firms in the carpet industry. Those firms which made more frequent use of planning techniques (formal forecasting procedures, management‐by‐objectives linked to performance appraisal, and a written strategic plan) experienced higher levels of interdepartmental consensus. Consensus between departments was strongly related to marketplace performance reputation.

Date: 1991
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://doi.org/10.1002/smj.4250120707

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:stratm:v:12:y:1991:i:7:p:549-555

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0143-2095

Access Statistics for this article

More articles in Strategic Management Journal from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().