Strategic planning as if ethics mattered

Larue Tone Hosmer

Strategic Management Journal, 1994, vol. 15, issue S2, 17-34

Abstract: Ethics and the moral obligations of management were an accepted component in the planning process during the early development of Corporate Strategy as a field of study. It is proposed that ethics must be brought back into that planning process in order to build trust on the part of all of the stake‐holders of the firm. Trust generates commitment. Commitment ensures effort, and effort that is cooperative, innovative and strategically directed is essential for success in a competitive global economy. Ethics should be central, not peripheral, to the overall management of the firm.

Date: 1994
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