Strategy as guided evolution

Bjorn Lovas and Sumantra Ghoshal

Strategic Management Journal, 2000, vol. 21, issue 9, 875-896

Abstract: In this paper, we build on a detailed case study and the theories of evolution in social and cultural systems and intraorganizational ecology to develop a model of strategy as guided evolution. Its primary distinctions from earlier models of organizational and intraorganizational ecology lie in (i) the incorporation of an important—yet realistic—role of top management in shaping the direction and outcomes of the evolutionary processes within firms, and (ii) the incorporation of human and social capital as a critical unit of selection within such processes. We describe the model and discuss the evolutionary and ecological processes associated with it. Copyright © 2000 John Wiley & Sons, Ltd.

Date: 2000
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https://doi.org/10.1002/1097-0266(200009)21:93.0.CO;2-P

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