The context of dominance: an industry‐driven framework for exploiting reputation

Jamal Shamsie

Strategic Management Journal, 2003, vol. 24, issue 3, 199-215

Abstract: In spite of the growing interest in sustainable advantages, there has been little effort by strategy researchers to investigate market dominance. In this paper, the extent of dominance by leading firms is linked to the ability to develop and exploit their reputation as a key resource. Results from a wide spectrum of consumer product markets indicate that the advantages that stem from reputation are typically tied to specific industry characteristics. In particular, dominance is more likely to be observed in industries that offer consumer products that are purchased frequently and have lower prices. Copyright © 2003 John Wiley & Sons, Ltd.

Date: 2003
References: Add references at CitEc
Citations: View citations in EconPapers (24)

Downloads: (external link)
https://doi.org/10.1002/smj.291

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:stratm:v:24:y:2003:i:3:p:199-215

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0143-2095

Access Statistics for this article

More articles in Strategic Management Journal from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().