Modelling changes in market share: A cross‐sectional analysis

Robert D. Buzzell and Frederik D. Wiersema

Strategic Management Journal, 1981, vol. 2, issue 1, 27-42

Abstract: The decision to build market share has major resource‐allocation implications. To aid managers in assessing these implications, research was conducted to determine general relationships between changes in market share and variables representing market strategies and competitive position. The research was based on multiproduct, cross‐sectional regression analyses and includes variables that are—or should be—readily available to most businesses.

Date: 1981
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