Corporate economic performance: Diversification strategy versus market structure

H. Kurt Christensen and Cynthia A. Montgomery

Strategic Management Journal, 1981, vol. 2, issue 4, 327-343

Abstract: This paper incorporates both diversification strategy and market structure variables in a study of corporate economic performance. A subsample of 128 firms from Rumelt's 1974 study was updated and utilized to investigate the possibility that market structure variables might moderate or confound the diversification/performance relationship he reported. Study results indicate that performance differences could be demonstrated for some of Rumelt's categories, but, across the range of categories, a hypothesis of performance differences was rejected. As expected, categories associated with distinctly high or distinctly low economic performance were also associated with significant differences in a series of market structure variables.

Date: 1981
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