Equilibrium market share—a measure of competitive strength

Aneel Karnani

Strategic Management Journal, 1982, vol. 3, issue 1, 43-51

Abstract: If an oligopoly is modelled as a non‐zero‐sum game, then the market shares associated with an equilibrium solution can be interpreted as measuring the competitive strength of the firms. By comparing afirm's equilibrium market share with its actual market share, one can conclude whether the firm has positive or negative growth potential in terms of market share, which has some implications for its investment strategy.

Date: 1982
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