An empirical analysis of strategy types

Craig Galbraith and Dan Schendel

Strategic Management Journal, 1983, vol. 4, issue 2, 153-173

Abstract: Using the PIMS SPIYR data base, which pools cross‐section and timeseries data, an empirical study to identify business strategy types was undertaken. Using a two‐stage methodological approach combining principal component and cluster analysis on both a consumer products and an industrial products data base, two sets of strategy typologies were identified. Six strategy types were identified for consumer products: (1) harvest, (2) builder, (3) cashout, (4) niche or specialization, (5) climber, and (6) continuity. For industrial products, four strategy types were identified: (1) low commitment, (2) growth, (3) maintenance, and (4) niche or specialization. A discussion of the characteristics of each strategy type is offered.

Date: 1983
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