Competitors' responses to easily imitated new products—exploring commercial banking product introductions

Ian MacMillan, Mary Lynn McCaffery and Gilles Van Wijk

Strategic Management Journal, 1985, vol. 6, issue 1, 75-86

Abstract: The article describes an applied research project in which existing theory from the policy and organization theory literature was used to develop a rationale for estimating response times of competitors to easily imitated new products. A specific study of commercial banking product introductions is reported.

Date: 1985
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