Survivors of industry shake‐outs: The case of the U.S. color television set industry

Gary E. Willard and Arnold C. Cooper

Strategic Management Journal, 1985, vol. 6, issue 4, 299-318

Abstract: In this article survivors and non‐survivors of the ‘shake‐out’ in the U.S. color television set industry are compared to determine how and along what dimensions these two classes of businesses differ. Two types of strategy variables are used in 18 hypotheses to probe similarities and differences at both the ‘corporate level’ and ‘business level’ of strategy. Significant differences are found, particularly at the business level. The findings are consistent with those of previous strategy research, but suggest that traditional wisdom regarding size, low costs and market share did not necessarily hold in this industry.

Date: 1985
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