Gogos, yoyos and dodos: Company directors and industry performance

David Norburn

Strategic Management Journal, 1986, vol. 7, issue 2, 101-117

Abstract: This research investigates the characteristics of 354 directors of Britain's largest companies. Three sections of independent variables were analysed: those relating to the economic environ; those relating to the domestic environ—family background and educational experiences; those relating to self‐concept. Directors were categorized according to the economic performance of their industries—GOGOs (industries in growth); YOYOs (industries in turbulence); and DODOs (industries in decline). Several differences emerged between the characteristics of directors and the economic success of their industries for which they were strategically influential.

Date: 1986
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Persistent link: https://EconPapers.repec.org/RePEc:bla:stratm:v:7:y:1986:i:2:p:101-117

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