Generic business strategies, organizational context and performance: An empirical investigation

Roderick E. White

Strategic Management Journal, 1986, vol. 7, issue 3, 217-231

Abstract: Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.

Date: 1986
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