Assessing international diversification of West German corporations

Rolf Bühner

Strategic Management Journal, 1987, vol. 8, issue 1, 25-37

Abstract: While product diversity has primarily attracted strategic management scholars, this paper examines the performance of corporate international diversification from a market point of view. The results indicate that in a highly industrialized, but relatively small, West German market, companies going abroad create shareholder wealth.

Date: 1987
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