Matching collective and competitive strategies

Rudi K. F. Bresser

Strategic Management Journal, 1988, vol. 9, issue 4, 375-385

Abstract: This paper discusses possibilities for combining collective and competitive strategies. Combinations can be problematic if competitive intentions are disclosed through the information links resulting from collective strategies. After describing how different collective strategies may lead to an uncontrolled disclosure of strategic information, a typology evaluating the feasibility of strategy combinations is developed. The typology's implications for research and managerial practice are discussed.

Date: 1988
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