A MARKETING REVIEW OVER THE CONTENT OF THE CONSUMER`S PRIVATE SPACE

Calin Veghes, Carmen Acatrinei (Pantea) and Diana Dugulan

Revista Economica, 2012, vol. Supplement, issue 3, 423-428

Abstract: The increased employment of the direct communication media, and the extended processing of the personal data has intensified the discussions about how approaching the consumer`s private space and protecting his or herprivacy. The unclear and general definition of the personal data content and protection leaves room for an inappropriate employment of this data affecting the direct marketing industry. Paper examines the evolution of the consumer`s private space content and dynamic based on the results provided by the research waves conducted in 2010 and 2012 using an identical methodology employed at the level of two similar samples of Romanian consumers.

Date: 2012
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