Environmental marketing within organic agriculture system management

O. Shkuratov and V. Kyporenko
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V. Kyporenko: Institute of agroecology and environmental management of NAAS

Balanced Nature Using, 2015, vol. 5, issue 2, 149-153

Abstract: This paper deals with economic content of environmental marketing in the management system organic agriculture that allows operators of organic market to effectively plan the production of organic agricultural products and ensure the optimal balance between social and economic indicators throughout the life cycle of the product. Structural-logical scheme on the formation of environmentally oriented motivation of organic agricultural products consumer behavior has been grounded.

Keywords: Environmental; marketing; within; organic; agriculture; system; management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bnu:journl:v:5:y:2015:i:2:p:145-153

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