Sustainable development marketing as a tool for natural resources management in Ukraine

M. Shershun and T. Mykytyn
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M. Shershun: Institute of agroecology and environmental management of NAAS
T. Mykytyn: Rivne State Humanitarian University

Balanced Nature Using, 2017, vol. 5, issue 1, 10-14

Abstract: This paper deals with the issue on formation of sustainable development marketing, its connection with rational nature management. The author gives the definition of a new kind of marketing and suggests the main directions of sustainable development marketing at the present stage. The author has developed conceptual apparatus for determining the new direction of marketing activities

Keywords: sustainable development; environmental marketing; green marketing; sustainable development marketing (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:bnu:journl:v:5:y:2017:i:1:p:10-14

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