Digital Goods and Digital Platforms

Koki Arai

Asian Journal of Law and Economics, 2021, vol. 12, issue 3, 253-268

Abstract: In this study, I analyze the characteristics of consumer attitudes toward digital and non-digital service provision in the platform business and discuss its regulation. Specifically, I employ consumer questionnaires on subscription services and extract comparable objects to examine the interests that end consumers evince in the provision of these goods and services, thereby enabling better distinction between digital and non-digital goods. A logit analysis of consumer attitudes toward digital and non-digital goods shows that low-price appeals are more effective for digital goods than for non-digital goods, and that they are demanded by younger, male, and higher-income consumers based on an online survey conducted in February 2021. In terms of regulatory and research responses, the issue of market dominance needs to be examined in light of business activities based on the characteristics of goods.

Keywords: consumer survey; digital goods; digital platform; non-digital goods (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1515/ajle-2021-0057

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