Welfare Effects of Socially Conscious Platforms in Two-Sided Markets

Abe Hayama () and Yusuke Zennyo
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Abe Hayama: School of Business Administration, Kobe University, Kobe, Japan

The B.E. Journal of Economic Analysis & Policy, 2023, vol. 23, issue 1, 243-251

Abstract: This note presents a model of platform competition in a two-sided market, with one competing platform pursuing not only its own profit but also consumer surplus. We investigate how the presence of such a socially conscious platform affects market competition. Results indicate that greater emphasis as an objective put on consumer surplus by the socially conscious platform leads to higher market share. Creation of a larger network enhances the total benefits associated with indirect network externalities in the two-sided market. When the extent of indirect network externalities is sufficiently strong, increased network benefits can improve social welfare. By contrast, if indirect network externalities are weak, then the socially conscious platform might be detrimental to society.

Keywords: two-sided platforms; mixed oligopoly; corporate social responsibility (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1515/bejeap-2022-0379

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