Conformity and Influence

David Goldbaum

The B.E. Journal of Theoretical Economics, 2019, vol. 19, issue 1, 29

Abstract: I model the behavior of decision-makers seeking conformity and influence in a connected population. The model allows for one-sided linking, with information flowing from the target to the link’s originator. Conformity is achieved only with a social order, necessitating differentiated rewards despite ex ante homogeneity. The leader holds a strategic social location ex post, exerting influence independent of any leadership traits. A strong desire to influence produces non-conforming autonomous decision-makers. Socially detrimental multiple leaders can be sustained as well.

Keywords: opinion leadership; social networks; conformity; non-cooperative games (search for similar items in EconPapers)
JEL-codes: C72 D83 D85 (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1515/bejte-2017-0066

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