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Conformity and Influence

David Goldbaum ()
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David Goldbaum: Economics Discipline Group, University of Technology, Sydney, http://www.uts.edu.au/staff/david.goldbaum

No 35, Working Paper Series from Economics Discipline Group, UTS Business School, University of Technology, Sydney

Abstract: To better understand trends, this paper models the behavior of decision-makers seeking conformity and in fluence in a connected population. Link formation is one-sided with information flowing from the target to the link's originator. A premium for leading ensures that a link's target benefits more from the link than its originator, and yet a leader serves the population by coordinating decisions. The desire for conformity drives the population to organize into a single hub with the leader at the center. Certain conditions support multiple leader structures as Nash as well. A strong desire to infl uence produces an equilibrium with an unlinked subpopulation.

Keywords: Opinion leadership; Social networks; Conformity; Non-cooperative games (search for similar items in EconPapers)
JEL-codes: C72 D83 D85 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-gth, nep-hpe and nep-mic
Date: 2016-03-28
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Persistent link: https://EconPapers.repec.org/RePEc:uts:ecowps:35

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