Economics at your fingertips  

Consumers' Responses to Front vs. Back Package GM Labels in Japan

Shigeru Matsumoto

Journal of Agricultural & Food Industrial Organization, 2004, vol. 2, issue 1, 1-25

Abstract: A number of studies show that consumers are willing to pay premiums for GM-Free foods. In this paper, we examine the effect, if any, that GM-Free messages have on product selection by the consumer. We made sample products which differed in the use of the labels and conducted two experiments: a choice experiment and a memory recall experiment. The result of our choice experiment demonstrates that the consumer who shows general concern about GM foods without relevant biotech knowledge responds to GM-Free messages on front labels. On the other hand, the result of our memory recall experiment shows that the consumer with relevant biotech knowledge uses the product information on back labels. Thus, firms can positively influence the product selection of biotech un-savvy consumers by placing GM-Free message on front labels.

Date: 2004
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5) Track citations by RSS feed

Downloads: (external link) ... .1050.xml?format=INT (text/html)
For access to full text, subscription to the journal or payment for the individual article is required.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

Journal of Agricultural & Food Industrial Organization is currently edited by Azzeddine Azzam

More articles in Journal of Agricultural & Food Industrial Organization from De Gruyter
Bibliographic data for series maintained by Peter Golla ().

Page updated 2019-10-06
Handle: RePEc:bpj:bjafio:v:2:y:2004:i:1:n:5