Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef

Li Quan, Jill McCluskey and Thomas Wahl
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Li Quan: Washington State University

Journal of Agricultural & Food Industrial Organization, 2004, vol. 2, issue 2, 18

Abstract: There has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation methodology, we analyze the factors that affect the willingness to pay for GM-corn-fed beef by consumers in Spokane, Washington. The mean discount required to choose the GM-fed beef is small at 8% compared to other studies in Europe and Japan. Further, half the sample was provided information about biotechnology, and the effect of this information is analyzed.

Keywords: GM-food; consumer demand; willingness to pay (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (15)

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DOI: 10.2202/1542-0485.1058

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