Private Label Expansion and Supermarket Milk Prices

Bonanno Alessandro and Rigoberto Lopez
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Bonanno Alessandro: University of Connecticut-Storrs, USA

Journal of Agricultural & Food Industrial Organization, 2005, vol. 3, issue 1, 18

Abstract: This article investigates the impacts of private labels (PLs) on fluid milk prices and price differentials using 2,759 supermarket-level observations from 10 cities. Non-parametric results reveal that although PL milk prices decrease as PL milk shares expand, eventually the effect is to increase the prices of manufacturers' brands as well as the price gap between private labels and manufacturers' brands. Econometric results further reveal that supermarkets exert some degree of price discrimination through controlling the brands of milk sold.

Keywords: Private labels; pricing; food retailing; milk (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (18)

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DOI: 10.2202/1542-0485.1085

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