Organic Food Consumption Patterns

Monier Sylvette, Daniel Hassan, Nichèle Véronique and Michel Simioni
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Monier Sylvette: Toulouse School of Economics-GREMAQ-INRA
Nichèle Véronique: INRA-ALISS Paris
Authors registered in the RePEc Author Service: Sylvette Monier-Dilhan

Journal of Agricultural & Food Industrial Organization, 2009, vol. 7, issue 2, 25

Abstract: This research addresses two important issues for the future expansion of organic consumption in France. The first one is related to knowing whether the organic choice is a permanent feature of consumer's attitude or not: Do organic buyers occasionally pick one organic product or do they choose organic for "several" categories? The second issue concerns the impact of prices on buying organics which is revisited, distinguishing between capturing new consumers and increasing the demand coming from people already involved in organic markets. These questions are examined using the market basket approach; the price issue requires further estimations of demand models. The study relies on two staple food products, eggs and milk. The findings are: (i) choosing organic for one of the two items reinforces the probability of purchasing also the organic version of the second item; (ii) marginal reductions of the organic price have no impact on the decision of buying organic rather than conventional products; (iii) when people already purchase organic products, they may be price sensitive; and (iv) organic buyers' demographic profile is not related to income neither to age nor to family size, but to the educational level.

Keywords: market basket approach; organic products; purchasing behavior; logit model (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (33)

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DOI: 10.2202/1542-0485.1269

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