Addressing Construct Intensity in Entrepreneurship: Log-Transformed Guttman Scaling with Need for Achievement as Exemplar

Conejo Francisco J. (), Young Clifford E., Wooliscroft Ben and Parthasarathy Madhavan
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Conejo Francisco J.: Department of Marketing/Entrepreneurship, University of Colorado Denver, Denver, CO, USA
Young Clifford E.: Department of Marketing, University of Colorado Denver, Denver, CO, USA
Wooliscroft Ben: Department of Marketing, University of Otago, Dunedin, New Zealand
Parthasarathy Madhavan: Department of Marketing/Entrepreneurship, University of Colorado Denver, Denver, CO, USA

Entrepreneurship Research Journal, 2021, vol. 11, issue 1, 15

Abstract: Unlike physical science, entrepreneurship lacks measurement units through which to quantify constructs properly. This study explores the viability of logarithmically transformed Guttman scaling (GS). Need for Achievement (nAch), a quintessential entrepreneurial feature, illustrates the technique’s application. A valid and reliable 10-item Guttman nAch scale is developed, its unidimensionality psychometrically confirmed. Compliant with measurement theory, the scale offers concatenatable units that quantify nAch intensity. GS is a viable complement to psychometric methods, a useful addition to entrepreneurship’s methodological repertoire. Researchers are encouraged to expand their view of entrepreneurial constructs. Also approaching them from an intensity perspective offers fertile ground for future inquiry.

Keywords: entrepreneur; personality; achievement; measure; Guttman (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1515/erj-2018-0125

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