Analysis and Modeling of Enterprise Competitive Intelligence Based on Social Media User Comments

Ding Jian-lan and Shi Bing ()
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Ding Jian-lan: School of Sports Economics and Sports Management, Xi’an Physical Education University, Xi’an, Shaanxi, 710068, P. R. China
Shi Bing: Physical Education Institute, Shaanxi Normal University, Xi’an, Shaanxi, 710119, P. R. China

Entrepreneurship Research Journal, 2021, vol. 11, issue 2, 47-69

Abstract: Under modern information conditions, competitive intelligence has an important strategic role for an enterprise to reduce market, financial and other risks. How to correctly evaluate the value of competitive intelligence and make the right decision for an enterprise directly determines the survival and development of an enterprise. By establishing a co-occurrence relationship between the two, the core themes of corporate microblog communication are discovered. Proceeding from the basic theory of the value of competitive intelligence, it is proposed that due to the connection of business departments within the enterprise system, the transfer value of competitive intelligence within the enterprise system is changed, and a mathematical analysis method is used to establish a value transfer analysis model. The value-added process of enterprise competitive intelligence and the internal and external operational processes of the enterprise are unified, and the internal and external competitive intelligence value-added operation modes of enterprises led by different strategies are studied. This provides a new and widely-referenced operational reference for different companies to effectively formulate and implement their competition and cooperation strategies through internal and external competitive intelligence operations.

Keywords: social media; enterprise competitive intelligence; enterprise microblog; value transfer model; fan comments (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1515/erj-2020-0206

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