Learning, Dynamic Capabilities, and Firm Performance: The Case of Entrepreneurial Firms in the South Korean Fashion Industry

Shin Kilho, Singh Nitin Kumar () and Pérez-Nordtvedt Liliana ()
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Shin Kilho: Niagara University, Lewiston, NY, USA
Singh Nitin Kumar: Missouri Western State University, Saint Joseph, MO, USA
Pérez-Nordtvedt Liliana: The University of Texas at Arlington, Arlington, TX, USA

Entrepreneurship Research Journal, 2023, vol. 13, issue 1, 99-130

Abstract: Given their small size and young age, entrepreneurial firms are resource deprived. However, to successfully compete in dynamic environments, these firms are still required to build their dynamic capabilities. Using the ever-changing Korean retail fashion industry, we suggest that entrepreneurial firms deprived of formal marketing departments can learn from their main external repositories of market and product knowledge and develop their strategic marketing (dynamic) capabilities as routines, which, in turn, improve the entrepreneurial firms’ performance. Moreover, following the microfoundations argument of dynamic capabilities, we argue that these strategic marketing capabilities in the form of routines can be further enhanced by the entrepreneurial firm’s human resource flexibility. Our data reveals support for our arguments.

Keywords: human resource flexibility; strategic marketing capabilities; learning; dynamic capabilities; entrepreneurial firms (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1515/erj-2020-0098

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