Innovation Strategy Development and Facilitation of an Integrative Process with an MCDM Framework

Chou Sheng-Fang, Horng Jeou-Shyan, Liu Chih-Hsing and Lin Jun-You ()
Additional contact information
Chou Sheng-Fang: Department of Hospitality Management, Ming Chuan University, Taoyuan County, Taiwan
Horng Jeou-Shyan: Jinwen University of Science and Technology, Hsin-Tien City, Taiwan
Liu Chih-Hsing: National Kaohsiung University of Science and Technology, Kaohsiung City, Taiwan
Lin Jun-You: Department of Management and Information, National Open University, Taipei, Taiwan

Entrepreneurship Research Journal, 2023, vol. 13, issue 4, 935-964

Abstract: Drawing on the resource-based view, we propose a model to understand the roles of human capital, market and entrepreneurial orientation, absorptive capacity and ways to improve performance with an effective innovation strategy for hospitality development. We combine the Fuzzy Delphi Method, Decision-Making Trial and Evaluation Laboratory and analytic network process to demonstrate the interactions and relations among critical criteria by using data from 20 Taiwanese restaurant entrepreneurs obtained in 2015–2017. The positive effects of human capital, market orientation, entrepreneurial orientation and absorptive capacity on innovation performance are confirmed. These findings advance resource-based scholarship and highlight the value of understanding the relationship between a restaurant’s tangible and intangible resources for hospitality development.

Keywords: human capital; market orientation; entrepreneurial orientation; absorptive capacity; innovation entrepreneurship restaurants (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/erj-2020-0001 (text/html)
For access to full text, subscription to the journal or payment for the individual article is required.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bpj:erjour:v:13:y:2023:i:4:p:935-964:n:8

Ordering information: This journal article can be ordered from
https://www.degruyter.com/journal/key/erj/html

DOI: 10.1515/erj-2020-0001

Access Statistics for this article

Entrepreneurship Research Journal is currently edited by Chandra S. Mishra and Ramona K. Zachary

More articles in Entrepreneurship Research Journal from De Gruyter
Bibliographic data for series maintained by Peter Golla ().