Social Business: An Emerging Entrepreneurship Research Focus

Winkler Christoph and Schulman Stuart A.
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Winkler Christoph: Baruch College, The City University of New York
Schulman Stuart A.: Baruch College, The City University of New York

Entrepreneurship Research Journal, 2012, vol. 2, issue 4, 9

Abstract: We are living in a time where innovation and technology are dominant economic and societal change agents that warrant special consideration and attention in entrepreneurship research. This article highlights one recent technologically driven phenomenon that is not only reshaping how people communicate and collaborate but significantly changing traditional organizational structures and improving business processes. The business community has coined this phenomenon as Social Business and predicts its impact to be similar to the Industrial Revolution. This article attempts to engage the research community by suggesting to add Social Business as an important and future area of our research agenda.

Keywords: entrepreneurship; research; social business; social media (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1515/2157-5665.1089

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