Are We on the Same Page?: Copreneurial Couple Goal Congruence and New Venture Viability

Jang Juyoung () and Danes Sharon M. ()
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Jang Juyoung: Department of Family Social Science, University of Minnesota, 290 McNeal Hall 1985 Buford Ave, St. Paul, MN 55108, USA
Danes Sharon M.: Department of Family Social Science, University of Minnesota, 290 McNeal Hall 1985 Buford Ave, St. Paul, MN 55108, USA

Entrepreneurship Research Journal, 2013, vol. 3, issue 4, 483-504

Abstract: This study investigated the influences of couple goal congruence and venture-related communication on new venture creation. It was grounded on the Sustainable Family Business Theory using a longitudinal copreneurial sample. Structural equation modeling supported study hypotheses. First, copreneurs with couple goal congruence were more likely to have quality venture-related communication. Second, copreneurs who had quality venture-related communication were likely to have more viable new ventures. Third, there was a sequential relationship among couple goal congruence, venture-related communication quality, and new venture viability. Findings have implications for transference of copreneurial couple-based trust to create quality venture-related communication for tackling liability of newness in new venture creation.

Keywords: communication quality; copreneurs; couple goal congruence; new venture viability; trust (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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DOI: 10.1515/erj-2013-0036

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