The Franchisee Perception of Achieving Success in Entrepreneurial Businesses

Khan Muhammad Rahatullah ()
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Khan Muhammad Rahatullah: Department of Entrepreneurship, Effat University, Al Nuzla Jeddah, Saudi Arabia

Entrepreneurship Research Journal, 2013, vol. 3, issue 4, 505-525

Abstract: Literary contributions extensively talk about the problems and constraints that surface the need and strategy to control and support franchisee and how to strengthen this relationship. However, the view of franchisee seems less explored on this subject. Based on empirical study responses of 269 franchisees across UK, we provide their viewpoint. We find that to develop and sustain a franchise and to curb opportunism and the excessive power and reward demands by the franchisor, a cooperative and collaborative strategy is best where conflicts are avoided. This paper highlights the standpoint of the franchisee regarding the actions that lead to conflicts and what do they perceive can curb differences in the relationship of the two entrepreneurs. This paper will significantly contribute to the franchise and business-to-customer entrepreneurship literature and attempt to enhance our understanding of the delicate relationship from the perspective of franchisee.

Keywords: entrepreneurship; Franchisee; success; relationships (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1515/erj-2013-0035

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