Monetizing Social Value Creation – A Business Model Approach

Dohrmann Susanne (), Raith Matthias () and Siebold Nicole ()
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Dohrmann Susanne: Otto-von-Guericke University, Faculty of Humanities, Cultural Engineering, P.O. Box 4120, Magdeburg 39016, Germany
Raith Matthias: Otto-von-Guericke University, Department of Economics and Management, P.O. Box 4120, Magdeburg 39016
Siebold Nicole: Otto-von-Guericke University, Department of Economics and Management, P.O. Box 4120, Magdeburg 39016

Entrepreneurship Research Journal, 2015, vol. 5, issue 2, 127-154

Abstract: The creation of social value through entrepreneurial ventures occurs in various dimensions, which are often difficult to compare. From an economic standpoint, however, value creation requires resources and activities that lead to expenditures. The sustainability of social ventures, therefore, depends on how these expenditures are financed. We develop a general framework in which business models of diverse social ventures can be analyzed and categorized. Using a gallery of real-life case studies, we illustrate that social business models can be characterized and ordered by the degree to which they monetize social value creation and the level of generated market revenues in excess of expenditures. Our analysis reveals a positive correlation between the monetization of social value creation and financial output, and it shows that relatively simple changes in the business model can have a significant impact on monetization and market performance. Our framework thus yields several strategic implications for business modeling.

Keywords: business modeling; monetization; social mission; social value creation; social entrepreneurship (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1515/erj-2013-0074

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