Can You Have Your Corporate Wokeism and Eat it too?

Weisman Dennis L. ()
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Weisman Dennis L.: Department of Economics, Kansas State University, Manhattan, KS 66506-4001, USA

The Economists' Voice, 2023, vol. 20, issue 1, 15-24

Abstract: Corporate wokeism may be sustainable in an imperfectly competitive market when the higher costs driven by the inefficiency in employing labor inputs are offset by the increase in positive-margin sales generated from being “woke.” This is the mechanism by which woke corporations are potentially rewarded rather than punished by the competitive process in the new market economy.

Keywords: employment discrimination; Becker discrimination tax; wokeism; human capital (search for similar items in EconPapers)
JEL-codes: J15 J16 J24 J71 (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1515/ev-2022-0035

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