Economics at your fingertips  

The Effect of Visual Merchandising, Sensational Seeking and Collectivism on Impulsive Buying Behavior

Jalees Tariq (), Syed Hasnain Alam Kazmi () and Zaman Syed Imran ()
Additional contact information
Jalees Tariq: College of Management Sciences, Karachi Institute of Economics and Technology, Karachi75190, Pakistan
Zaman Syed Imran: School of Economics and Management, Southwest Jiaotong University, Chengdu610031, China

Journal of Systems Science and Information, 2016, vol. 4, issue 4, 321-333

Abstract: The aim of this paper is to measure the effect of sensational seeking, visual merchandising and collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising of all age groups. Mall intercept method which is a kind of convenience sampling was used for collecting the data. The data was collected by preselected enumerators. Scale used for this study had established reliabilities. After ascertaining the normality of data a typical multiple steps, procedure was adopted for this study. The conceptual framework tested through Structural equation modeling and was found to be relevant in understanding the impact of predictor variables on impulsive buying behavior. A strong and positive relationship was found between sensational seeking, and no relationships were found between, collectivism and impulsive buying, and visual merchandising and impulsive buying. One of the contributions of this study is that it has explored the relationships of collectivism, and sensational seeking with impulsive buying which have not been explored that extensively.

Keywords: impulsive buying; sensational seeking; collectivism; visual merchandising (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (text/html)
For access to full text, subscription to the journal or payment for the individual article is required.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

DOI: 10.21078/JSSI-2016-321-13

Access Statistics for this article

Journal of Systems Science and Information is currently edited by Shouyang Wang

More articles in Journal of Systems Science and Information from De Gruyter
Bibliographic data for series maintained by Peter Golla ().

Page updated 2022-05-02
Handle: RePEc:bpj:jossai:v:4:y:2016:i:4:p:321-333:n:3